Post calendar: Effectively manage and schedule posts using a convenient calendar view
Mobile-friendly: Social Marketing is fully mobile responsive so you can work how you want
Analytics: Rich engagement statistics on your social posts
Ready-to-post content catalog: Platr’s large and growing catalog of content is customized for our restaurant and posted automatically for you.
All-in-one composer: Post to Facebook, Instagram, Twitter, Google Business Profile, and LinkedIn
Customer engagement: Get an aggregate view of all customer posts and respond to them
directly from Social Marketing
As a restaurant owner or manager, you know that customer experience is important, but do you have a way of addressing online concerns and building social relationships. With 89% of U.S. consumers saying that they’ve gone to a competing restaurant after a poor experience, it’s clear that your ability to listen to complaints and respond in a timely manner is linked to your restaurant’s success.
Did you know that 90% of restaurant’s have Facebook pages, but that almost two third of them have less than thirty-two followers? Engaging your customers and prospects can be difficult, and for many restaurants it’s the reason why they quit updating their pages long ago. To create a successful following on social media, every post needs to have value. With Platr’s Social Marketing’s ready to post, it has never been easier to provide timely, relevant content for your customers.
While not all social networks are designed with strict character limits like Twitter, it’s important for posts to be of a readable length.When posting to multiple networks, the Social Marketing Composer will limit your post according to the network with the lowest limit. The character count of your post is tracked above the Content box in the Composer.
Facebook – up to 63,206 characters Twitter – up to 280 characters LinkedIn – up to 700 characters Instagram – up to 2,200 characters
Google Business Profile – up to 1,500 characters
All of our content customized for your restaurants conforms with the above guidelines.
Seventy-two percent of consumers say they trust online reviews as much as personal referrals, so whether it’s a favorable or negative review your customers and prospects are now chatting 24/7—and restaurants need to be paying attention. A thoughtful acknowledgement of a online review and rating is as critical as responding to patron in store.
Leading search engines are known to favor restaurants that respond meaningfully and promptly to customer reviews.
Over two-thirds of prospects find your restaurant online via search engine, review sites, or social media sites. Having a strong presence and top ranking on these sites is more important for your restaurant than you might realize. With Platr’s Search Listings Manager, your customers and prospects will find your restaurant at the top of search results every time.
Within 6-weeks of starting to use Platr’s Search Listing manager you should be in the top search listings in your local market. For example, when your customers search for “restaurants in your local market” your restaurant should be amongst the top restaurant listings. In highly competitive markets it can take a bit longer. Talk to a Platr search specialist to get a sense for how long it might take for your restaurant to get top search listings.
For SEO, priority is given to good customer experience on mobile devices. Consumers will use mobile devices to find desired goods or services and will generally begin these searches with a category or brand search. For example, a brand search is “Joe’s Pizza in Denver” and a category search is “Pizza in Denver”. (Note: On a mobile device the “in Denver” often does not need to be explicit.) In the case of a category search, the user has intent to purchase something in a category but has not decided or does not care about the brand. In these searches, the user’s intent is generally heavily skewed toward proximity and location. So, search engines generally deliver the closest locations and it is therefore important that location information is crawl-able, is displayed on each page, and is in meta-data and keywords.
You can send your customers’ email addresses to firstname.lastname@example.org. Please make sure these email addresses have been collected using opt-in methods. You should request to get your emails from your POS, online ordering partner, reservations partners (Open Table, Resy, etc.). Remember these are your restaurant’s customers.
Utilizing TakeOut7’s online ordering service will constantly gather new email addresses and add them to your customer database. This method will grow your database rapidly. Our average restaurant add over 100 new email addresses every month to their database.
Utilizing the most trusted and engaged medium in digital advertising—targeted email marketing will drive traffic, improve customer retention, and serve as the cornerstone of a multi-channel digital advertising campaign.
You can send your customers’ email addresses to email@example.com. Please make sure these email addresses have been collected using opt-in methods. Utilizing TakeOut7’s online ordering service will constantly gather new email addresses and add them to your customer database. This method will grow your database rapidly.
Targeted email campaigns to your customer base are the most effective form of advertising. Email marketing comes with tracking capability that cannot be achieved with other print media. Processing and delivery of email campaigns can be achieved with a click of a button compared to weeks for traditional media.
Our proven methodology send reminder emails every 7-10 days and promotional emails 1-2 times per month. Adopting our best-in-class method will require minimal input from you or your staff. Should you want to use your own email design and layout just contact us at firstname.lastname@example.org and we will help implement your custom program.
For TakeOut7 online ordering customers we will your promotions and details from the system or reach out to you any missing details. If you are not a TakeOut7 online ordering customer, you will need to provide.
SMS marketing can be a powerful tool for restaurants to engage with customers, promote special offers, and increase customer loyalty. SMS messages have the highest open rates, the fastest response rates and the best redemption rates when compared with other marketing channels.
The Platr marketing team will help you jump start the process of building you SMS marketing database. We often recommend offering incentives such as discounts, coupons, free dessert etc. to instore restaurants via QR code, emails and social media campaigns to invite opt-ins, referral programs, and sometimes running targeted ads for restaurant chains with reward programs. Remember, building a quality SMS marketing database takes time, so be patient and focus on providing meaningful offers to keep subscribers engaged and interested in your restaurant’s promos.
A compliant opt-in SMS marketing database is a collection of mobile phone numbers obtained with explicit consent from customers who have agreed to receive promotional messages and updates from your restaurant. It adheres to data privacy regulations and ensures subscribers have willingly opted to receive SMS communications; and have the ability to opt out easily e.g., by sending a STOP reply.
Typically, it’s recommended to send no more than 2-4 messages per month to avoid overwhelming your audience. However, the optimal frequency can vary based on the nature of your restaurant, the relevance of your offers, and customer preferences. Platr will help you monitor customer engagement and feedback to adjust the frequency as needed.
The ideal length for your restaurant’s SMS marketing message should be concise and to the point. The total length of the message should not exceed 160 characters, which is the standard character limit for a single SMS. Remember to allow room for personalization e.g., customer names which can vary greatly in length and a link e.g., to your restaurant’s website, of reservations partner page. This ensures that the entire message is delivered in one text without being broken into multiple parts.
Our proven methodology sends SMS campaigns for every promotion that you run for your restaurant. Adopting our best-in-class method will require minimal input from you or your staff. Our new customers typically learn to use and start sending SMS marketing campaigns in about 15 minutes. Should you want to create your own SMS marketing messages and calendar just contact us at email@example.com and we will help implement your custom program.
For TakeOut7 online ordering customers we will retrieve your promotions and details from the system or reach out to you any missing details. If you are not a TakeOut7 online ordering customer, you will need to provide.
You will have an eye-catching design that reflects your restaurant’s branding and ambiance. It will also be responsive to ensure it looks great and functions well on all devices, including desktops, tablets, and smartphones.
Your site will have a clear and intuitive navigation menu which is crucial for users to find information quickly. Important sections like menu, reservations, location, and contact details will be easily accessible. Important links such as online ordering and online reservations will also be prominently displayed and follow the user.
Your restaurant’s website will also prominently display your location address(es), a map (with directions) feature and contact information (e.g., phone # and email). An optional section detailing your restaurant’s history, mission, and values can create a personal connection with potential customers. If you like we can also help you refine or re-write this section. Your restaurant’s hours of operation will be prominently displayed on your website.
Popular items from your restaurant’s menu will be presented clearly, with well-described dishes and prices. If the restaurant offers daily or seasonal specials, they will also be prominently displayed.
Your site will also be linked to your online reservation system such as OpenTable and Resy. Your site will also prominently display a link to your online ordering pages. If you offer Event and Catering services your website will have a section to describe these services and provide a form for your potential customers to submit requests. There requests can be delivered to you by email and/or SMS.
Gift cards and Promos are a great way to drive instore traffic and online orders. Your website visitors will be able to easily see your promos and buy your gift cards (if you offer them). You Platr website makes it very easy to show time-sensitive information or even discounts and offers using pop-ups when visitors land on your website. Pop-ups are an excellent way to get your message or offer noticed.