In the competitive world of restaurants, innovative marketing strategies are essential to attract and retain customers. Here are three powerful marketing hacks that can significantly boost your restaurant's visibility and customer engagement, supported by data and empirical evidence. 1. Utilize Customer Databases from Reservation Systems Reservation systems like OpenTable and Resy are treasure troves of [...]

The Digital Marketing Journey of A Successful Restaurant – Episode 2  Welcome to the second episode of our podcast series on the digital journey of a successful restaurant. In this episode, we dive into the crucial topic of maximizing a restaurant's digital marketing reach or just Reach. Reach is a key metric in advertising, [...]

The Digital Marketing Journey of a Successful Restaurant: Episode 1  Welcome to the first episode of our four-part series on the digital marketing journey of a successful restaurant. I'm Anurag, co-founder at Platr, and I'm joined by my partners Peter, who is also the co-founder, and Elena, who leads our marketing automation and AI [...]

Repeat customers, and the dollars they drive for your restaurant, are the mainstay of your restaurant's revenue. Your restaurant needs an efficient, easy, inexpensive method to communicate with the clients and Email is the preferred method of business-to-consumer marketing for over 80% of consumers. Research shows that 74% of restaurants aren't using email marketing to [...]

Online reviews have become the ultimate scorecard for independent restaurants. Your restaurant needs a Review Requester to ensure you are getting top-quality reviews. Recent studies show that as many as 90% of consumers view online reviews before choosing the restaurant they will dine at. With nearly everybody using online reviews before choosing where they will [...]